(Something I wrote for Wallpaper* Magazine)
Sharp dark lines, finely-finished edges. The polished interior of the new Aegis Shanghai store is as inspired as its clothing.
Creative masterminds Winston Chow and Deager Kao provide Shanghai’s modern man with an exclusive line of labels beyond anything found in existing retailers. Combining contemporary designer and casual luxe in clothing, shoes and accessories their fashions are of the highest quality, craftsmanship and cut.
Suitably, stocks are pulled from all over the globe; Rag & Bone, Naked & Famous, Band Of Outsiders, Company Of We, Opening Ceremony and Common Projects are among the select portfolio of style-stars lining its shelves.
“Aside from curating a growing selection of labels, we've got some special projects planned in the coming future that will take things to the next level,” says Chow.
Inside, pieces are gracefully presented to the Shanghai shopper as if on parade, and why not; this is menswear that stands up to be counted.
Launched in August in the Jing’an district Aegis Shanghai falls from the Project Aegis tree, which also includes a bespoke tailoring service. Classic silhouettes or fashion-forward pieces; these guys have every base covered.
Striving to be more than just wardrobe masters, Kao and Chow have created not a store but an experience. And we think this newest venture is just the beginning of a menswear and lifestyle movement. We just hope Shanghai are ready.
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